Ahmedabad Edition Brought to you by

An initiative of GoBananas In Association with INIT Design Studio In Association with Google In Association with Insomniacs City : Ahmedabad Venue : Hyatt Regency Date : 13/06/2016 Time : 10:30 am onwards

About RDW

Today in the age of Information, the over used traditional media like radio, outdoor, television and print is rapidly losing its place. With the increase of players in the market, advertisers relying on the traditional media are not getting optimum utility of their resources.

This is where the Digital Media came as the absolute game changer for the Real Estate Fraternity. As the most efficient mode of advertising, and long adapted by our First World equivalents. India followed suit with metro cities like New Delhi, Bangalore, Mumbai picking up digital media to reach to their targeted audience and to drive sales. Yet, there are still several 2 tier cities that are yet to understand the benefits of Digital Media.

This is where Realty Digi War comes in. When it comes to Estate Development, the market place is no less than a war. With the influx of newer competitors, the real estate fraternity is not getting enough amounts of leads and correct exposure. Thus, we need a platform where people can be exposed to showcase the Realty where the war is heading. In a Realty Lucrative city like Ahmedabad where the biggest players of Realty Fraternity reign the markets, Realty Digi War opens windows to infinite opportunities and boundless reach with lower than half the cost of Traditional Media.

If we compare print ad which in a city like Ahmedabad, the cost per lead is many folds higher than its Digital Alternative. Moreover, Digital Advertising offers unique opportunities to converse with the Right Target Group at the right time on a real time basis.

The communication required for a middle class audience will not be the same as the communication required for an elite audience, looking for Luxury Housing. Digital allows you to customise your communication design to suite your purpose.

Digital also allows you to tweak your communication at any point of the time. And allows you to gauge and fathom audience reaction and acceptance on a real time basis. Last but not the least, the problem of middle men can be eradicated completely, leading to direct communication between the builders and their targeted audience.

Event Details






10:30 am onwards


Hyatt Regency, Ahmedabad

GIHED being one of the most prestigious bodies of developers, and they have taken the oath to develop and innovate all throughout their journey. The ways the developer community functions, GIHED has realised the next big medium is Digital, which is why it stands as the main sponsorer of Realty Digi War event.

Gobananas an event agency evolved out of traditional media, understands the importance of technology and innovation. Being an ever evolving organisation, it has always challenged itself to go beyond the boundaries, and thus understands the importance of the rise of Digital India as a movement. Which is why Gobananas stands tall in supporting Realty Digi War.

For 10 years INIT has serviced the Real estate Fraternity by being its main line agency. INIT’s founders have always been very keen to explore new mediums of advertising and make realty advertising a notch above any other mode of advertising. INIT has always been a staunch supporter of digital media and have always urged the developers towards the digital medium.

Introducing Google Partners; which is here to connect small businesses with trusted partners. Every business should have the help it needs to succeed on the web. Every day, agencies and web professionals work with businesses big and small to bring us closer to that Realty. With a vision to build true champions of the web and support them with the resources, training and support to help businesses succeed online. Google Partners stay ahead of the curve by working directly with Google.

Insomniacs are a bunch of sleep deprived strategists, who pride themselves to be Digital Warheads. Being master digital strategists, they expertise in the battles of Digital Marketing and Research. With their faith bestowed in Google, they have conquered and marked territories for each of their brands who have bestowed their trust in them. Google being the founding fathers of the Digital Fraternity, is here to empower the Real Estate Industry. And Real Estate is a very close friend of the warriors, thus Insomniacs is one of the chief harbingers of Realty Digi War.


Mr. Yatharth Attri


Mr. J.S. Augustine

Chief Strategy Officer, Nirmal Lifestyle & Advisory Chairman, MCHI - CREDAI

Mr. Dipak Patel

President, GIHED Director, siddhi group

Mr. Rakesh (Rocky) Israni

Director, Pacifica Companies


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